Monday, April 26, 2010

The Wedding Salon!

You're invited to a very swanky Bridal trade show called "The Wedding Salon"

\Monday, May 3 from 4-9pm at the London Hotel in West Hollywood, Ca.

For complimentary tickets, use code BCLAC on their website.

Hope to see you there!

Wednesday, April 21, 2010

Step Up’s 4th Annual “I Dream to…” Gallery

Step Up’s 4th Annual “I Dream to…” gallery was held on Saturday April 17th. It was an evening of entertainment and inspiration celebrating the works of Step Up’s teen photojournalists.

The event is a culmination of Step Up’s “I Dream to…” program which helps under-served teens explore the careers they dream to pursue. Step Up Women's Network draws on its diverse network of professional women to give the students an opportunity to meet with, interview and photograph a women in the career field of each student's dream. The program was sponsored by SanDisk and ran at 3 different schools with over 45 high school girls.

It was a fantastic turnout with so many inspirational stories by the young girls involved in the program, and it was so fun to see them all dressed up with their families proud of what they've accomplished so far. Many of them presented their online blogs of their experiences and even went around answering questions about their mentors and what they want to pursue as careers.

I also bumped into Katrina from TPG who was volunteering at the membership table (I was working registration) and it turns out she's been a member for 3 years! Small world! I also bumped into Liz Dennery from the Uncensored Conference there with her husband. I'm looking forward to seeing who else is an active member of Step Up as I continue getting more involved!

Tuesday, April 20, 2010

ISES LA April Education Luncheon at Lawry's

Join ISES LA Members and guests at this delicious luncheon that will also boast a double dose of education!

Audrey Burton of Tigress Coaching will join us as our featured speaker with two dynamite sessions.

Session 1: Closing the Sale is Not Complicated! The sales process is intimidating, but it does not have to be! Learn tricks of the trade Audrey has culled from years of sales training and experience and increase sales immediately!

Session 2: Build a Successful Referral Engine and Work Less! Is your networking effective? You attend meeting after meeting, month after month, but are you getting business? It could be you, or it could be the other people, or it could be the organization. This talk speaks to how to make all your networking efforts bring in clients. Networking more efficiently and with a specific purpose in mind will lead you to working less and making more! Audrey will address how marketing fundamentals play a huge part in the success of your networking, how to identify what methods are not working so you can maximize what is working, and how to create fruitful strategic alliances.

You'll know the moment you arrive: Lawry's The Prime Rib is an extraordinary restaurant. This is a place of grand style, where classic elegance, rich woods and luxurious comfort invite your eye at every turn. A place whose privileges are so warmly conveyed that you instantly feel like an honored guest being welcomed into your own private club. Here you'll find the award-winning food, exceptional service and unmistakable atmosphere that has made Lawry's a dining legend.

Thank you to our Showcasers:

Designer Specialty Linens
DB Creativity
Jeremie Fremaux Photography
Marcia Perel Photography
Weinglass Music
Audrey Burton, Tigress Coaching
Lawry's The Prime Rib

When: Thursday, April 22, 2010 11:30 AM -2:00 PM
Where: Lawry's 100 N. La Cienega Boulevard, Beverly Hills, CA 90211
Fees: ISES Members $35, Non-members $50

To register, click here.

Saturday, April 17, 2010

Ready, Set, Spike!

The ladies of Phi Sigma Sigma are holding their annual "Phi Set Spike" volleyball competition today from 2pm-5pm at Chapman University in Orange. All the funds raised will go to benefit the National Kidney Foundation and scholarships for women.
Please come and support by forming a team, making a donation, or purchasing tickets to attend!
Hope to see you there!

Monday, April 12, 2010

Green Up your Wedding or Party!

As clients become more eco-friendly, vendors have to keep up and start thinking about the environment too. But what you can do to make sure your events are still fun, affordable, and good for the environment too? Here are some easy tips to think about when making those party decisions, from the food to the venue and decorations!

Consider doing an outdoor event or a venue with lots of windows so that you can try to conserve energy. Research venues that are certified with LEED (Leadership in Energy and Environmental Design); they use their resources more efficiently.

Organic Food
Look for caters who use organic or sustainable products, including dessert and even wines! Check out Whole Foods or Trader Joe's.

You're Invited
There are many eco-friendly invitations and paper products you can find. Get creative and find other ways to say what you want on paper, doubling your menu and table numbers together, or printing your RSVP's on a postcard.

Decor and Gifts
Think of some new ways to incorporate environmentally friendly decorations into your event, from organic flowers or potted plants as your centerpieces to soy candles, organic sweets, and seeds for planting later as party favors.

Say Cheese!
Photographers that use digital photos are being green by offering you an internet gallery instead of printing proofs on so much paper. Companies like Bryant Sentosa's Photoboothless offers the option of putting your photos up on a website to download instead of printing copies at the party.

So go out there and save the world, one event at a time!

Tuesday, April 6, 2010

My First WIPA Event!

I attended my first WIPA (Wedding Industry Professionals Association) at the Langham in Pasadena and had a wonderful time!
First off, the Langham Pasadena is GORGEOUS! I want to take every bride there to check out their gardens and ballrooms!
The Viennese Room.
Second, everyone was so nice and friendly at WIPA, I had such a nice time chatting with everyone. Wedding planner Mary Dann was our keynote speaker presenting tips on how to stay balanced, which were fantastic tools that I will start implementing today!
Mary Dann Rocks!!!
Afterward everyone headed off to lunch catered by the Langham and included Japanese Tomato Avocado Ceviche, Balsamic Seared Artic Char, and a serious dessert table of goodies like Mango Sphere with Poprocks (yes, Poprocks!!) and hand-crafted truffles. Deeee-lish!After dessert, people were able to sit with their similar industry professionals and discuss various topics that related to their field. The wedding planners in our group discussed ways that we deal with stress, how we combat it, and finally, how we rid the world of the misconception and wording of "Day of Planner." This is Carol Rosen's mission and we all support her in it; no planner can ever come in and just do the "Day of," it's a long and meticulous process that can range from almost a year in advance to a few months before, but it takes planning, preparation, and clients to understand that arriving the day of to coordinate a wedding is just too late to do anything at all.
I was able to squeeze in a caricature drawing from "Caricatures by Dave" that's now hanging on my wall. The afternoon ended with Jill Hilts taking us on a tour of the Langham and sharing a bit of the history, although I just realize I didn't hear the story of where the $25million worth in jewelry went after the founder passed on! Jill owes me a story...!All in all a wonderful event! For more information on the non-profit organization WIPA, please go to their website,

The Top 5 Wedding Tips for 2010

Article written for WIPA by Joyce Scardina Becker, CMP
Events of Distinction

In the world of weddings, change is the norm. Tying the knot has never been easier, but tracking the newest options can be head-spinning. So here are five hip tips and sneak peeks about what lies ahead for this year’s nuptials.

1. Picking the Perfect Place and Time

Just as people are now choosing to go on “staycations” with their time off, brides and grooms are carefully considering the pocketbooks of their guests, and are selecting sites in their neck of the woods in lieu of distant destination weddings. The newest urban hotspots are rooftop gardens offering al fresco event space. Often required by City Planning Departments when approving building permits, these outdoor oases can be found in commercial buildings, as well as the newest hotels.

Photo Credit: Favors in the City

Although Saturday evenings will always be a preferred time for brides and grooms to host their weddings, WIPA member Linda Hylen, Director of Events at the Julia Morgan Ballroom in San Francisco remarks, “I am really selling Fridays and a few Thursdays as well.” Unlike outdoor venues with strict county noise ordinances to end music by 10:00 p. m. (or sometimes even 9:00 p.m.), eco-friendly restaurants and night clubs attract the night owls who love a great party. These facilities often offer private dining or modest buy-outs, especially on off nights.

Couples will continue to consult the calendar for auspicious days to tie the knot. Remember the bridal bonanza back on 7-7-07? Luckily for brides, that jackpot-winning date landed on a Saturday. This year, couples are betting on 10-10-10 as a favorable day for wedded bliss! WIPA member and Wedding Planner Merliee Hennings, with Ever After Events in San Diego, finds that couples also pick lucky dates based on personal circumstances, such as “getting married on the date they were engaged or getting married on a parent’s anniversary.”

2. Transforming Dreams into Designs

The word “trend” does not appear here, because the trade secret to finding a “trendy” wedding design does not come from following the latest fads, but from capturing the bride and groom’s unique personalities. No bride wants her wedding to look like someone else’s. It’s up to you to be the creative genius and convert her dreams into a workable plan. Find inspiration points with your client, shape their visions and use all five senses to reveal the wedding day experience. Most important, tell the couple to keep it a secret – don’t reveal the plan to their family and friends, keep guests on the edge of their seats throughout the planning process and on the wedding day. Brides have an insatiable appetite for what’s new, and while they may be more selective in their purchases, they are inspired by great ideas from wedding professionals.

Photo Credit:

3. Embracing Color

Escapism, Saturated and Bold are words that come to mind as color lifts the spirit for weddings in 2010. It’s a new decade after all! Put together extraordinary and unexpected color combinations…be daring. Here are some palettes to ponder:

  • Turquoise with Amparo Blue (bright, energetic blue) and a shot of Orange
  • Turquoise with Copper and a splash of Seafoam Mint and Spray Whites
  • Coral paired with a Aurora Yellow and Dover Silver
  • Tomato Puree (this Spring’s new red) with fuchsia and purples
  • A pale, cool palette of Violet, Lavender, Deeper Hues of Purple and Opulent Gold Accessories
Photo Credit: Wedding Paper Divas
Everyone loves a splash of color and there’s no better way to do this then by clearly dividing your space. Approach designing a wedding like an interior decorator designs rooms in a home. From ceremony to cocktails to dinner and the after-party, each room represents a transition of space, having its own personal identity, so no two rooms need to be all the same colors, same linens and same flowers. Glam up tabletop designs with color glass stones and broaches.

4. Sensational Ceremonies

Not all couples marry in a house of worship, so there are ways to make the ceremony design unique and personal other than the traditional church pews for seating. You can create seating in the “round” or “square” with the wedding couple and officiant in the center. There are so many options in various colors and sizes of chairs, cushions, chair caps and liners to chose from. For a beach theme wedding, consider benches with cushions. Or on a large, lush lawn, try a spiral circle of ottomans…oh so Zen!

Photo Credit: CaChic Designs

5. Sweet Dreams

Cutting the wedding cake will always remain a nuptial tradition, but other imaginative ways abound for giving guests their just desserts. Melons Catering in South San Francisco creates a fabulous “All Things Chocolate Station” which includes every imaginable form of chocolate – ice cream, truffles, mousse parfait, hot chocolate shots, macaroons, paired with dark chocolate martinis – even the tabletop surface is made of chocolate!

Photo Credit:

At a recent wedding I produced with Paula LeDuc Fine Catering, we added a twist to the typical menu presentation to provide a tasty conclusion to the festivities. Instead of serving all the hors d’oeuvres at the cocktail reception and all the desserts at the dessert buffet, we decided to butler-pass little “Good Night Treats” – farewell fare for guests to munch on while they waited for their valet-parked cars. Waitstaff graciously offered a choice of mini-burgers on slider rolls with balsamic onions, ketchup & mustard; or waffle ice cream cones filled with raspberry sorbet, rich chocolate gelato and vanilla bean ice cream. Bottled waters to go were placed in each car by the valet parking attendants.

While the lavishness may continue to be curtailed in 2010 wedding celebrations, you can be sure there will be no decline in creativity. Couples will continue to tie the knot, and imaginative new ideas will continue to make wedding celebrations fascinating and joyful.