Tuesday, April 6, 2010

The Top 5 Wedding Tips for 2010

Article written for WIPA by Joyce Scardina Becker, CMP
Events of Distinction

In the world of weddings, change is the norm. Tying the knot has never been easier, but tracking the newest options can be head-spinning. So here are five hip tips and sneak peeks about what lies ahead for this year’s nuptials.

1. Picking the Perfect Place and Time

Just as people are now choosing to go on “staycations” with their time off, brides and grooms are carefully considering the pocketbooks of their guests, and are selecting sites in their neck of the woods in lieu of distant destination weddings. The newest urban hotspots are rooftop gardens offering al fresco event space. Often required by City Planning Departments when approving building permits, these outdoor oases can be found in commercial buildings, as well as the newest hotels.

Photo Credit: Favors in the City

Although Saturday evenings will always be a preferred time for brides and grooms to host their weddings, WIPA member Linda Hylen, Director of Events at the Julia Morgan Ballroom in San Francisco remarks, “I am really selling Fridays and a few Thursdays as well.” Unlike outdoor venues with strict county noise ordinances to end music by 10:00 p. m. (or sometimes even 9:00 p.m.), eco-friendly restaurants and night clubs attract the night owls who love a great party. These facilities often offer private dining or modest buy-outs, especially on off nights.

Couples will continue to consult the calendar for auspicious days to tie the knot. Remember the bridal bonanza back on 7-7-07? Luckily for brides, that jackpot-winning date landed on a Saturday. This year, couples are betting on 10-10-10 as a favorable day for wedded bliss! WIPA member and Wedding Planner Merliee Hennings, with Ever After Events in San Diego, finds that couples also pick lucky dates based on personal circumstances, such as “getting married on the date they were engaged or getting married on a parent’s anniversary.”

2. Transforming Dreams into Designs

The word “trend” does not appear here, because the trade secret to finding a “trendy” wedding design does not come from following the latest fads, but from capturing the bride and groom’s unique personalities. No bride wants her wedding to look like someone else’s. It’s up to you to be the creative genius and convert her dreams into a workable plan. Find inspiration points with your client, shape their visions and use all five senses to reveal the wedding day experience. Most important, tell the couple to keep it a secret – don’t reveal the plan to their family and friends, keep guests on the edge of their seats throughout the planning process and on the wedding day. Brides have an insatiable appetite for what’s new, and while they may be more selective in their purchases, they are inspired by great ideas from wedding professionals.

Photo Credit: PrettyChicky.com

3. Embracing Color

Escapism, Saturated and Bold are words that come to mind as color lifts the spirit for weddings in 2010. It’s a new decade after all! Put together extraordinary and unexpected color combinations…be daring. Here are some palettes to ponder:

  • Turquoise with Amparo Blue (bright, energetic blue) and a shot of Orange
  • Turquoise with Copper and a splash of Seafoam Mint and Spray Whites
  • Coral paired with a Aurora Yellow and Dover Silver
  • Tomato Puree (this Spring’s new red) with fuchsia and purples
  • A pale, cool palette of Violet, Lavender, Deeper Hues of Purple and Opulent Gold Accessories
Photo Credit: Wedding Paper Divas
Everyone loves a splash of color and there’s no better way to do this then by clearly dividing your space. Approach designing a wedding like an interior decorator designs rooms in a home. From ceremony to cocktails to dinner and the after-party, each room represents a transition of space, having its own personal identity, so no two rooms need to be all the same colors, same linens and same flowers. Glam up tabletop designs with color glass stones and broaches.

4. Sensational Ceremonies

Not all couples marry in a house of worship, so there are ways to make the ceremony design unique and personal other than the traditional church pews for seating. You can create seating in the “round” or “square” with the wedding couple and officiant in the center. There are so many options in various colors and sizes of chairs, cushions, chair caps and liners to chose from. For a beach theme wedding, consider benches with cushions. Or on a large, lush lawn, try a spiral circle of ottomans…oh so Zen!

Photo Credit: CaChic Designs

5. Sweet Dreams

Cutting the wedding cake will always remain a nuptial tradition, but other imaginative ways abound for giving guests their just desserts. Melons Catering in South San Francisco creates a fabulous “All Things Chocolate Station” which includes every imaginable form of chocolate – ice cream, truffles, mousse parfait, hot chocolate shots, macaroons, paired with dark chocolate martinis – even the tabletop surface is made of chocolate!

Photo Credit: Bride.ca

At a recent wedding I produced with Paula LeDuc Fine Catering, we added a twist to the typical menu presentation to provide a tasty conclusion to the festivities. Instead of serving all the hors d’oeuvres at the cocktail reception and all the desserts at the dessert buffet, we decided to butler-pass little “Good Night Treats” – farewell fare for guests to munch on while they waited for their valet-parked cars. Waitstaff graciously offered a choice of mini-burgers on slider rolls with balsamic onions, ketchup & mustard; or waffle ice cream cones filled with raspberry sorbet, rich chocolate gelato and vanilla bean ice cream. Bottled waters to go were placed in each car by the valet parking attendants.

While the lavishness may continue to be curtailed in 2010 wedding celebrations, you can be sure there will be no decline in creativity. Couples will continue to tie the knot, and imaginative new ideas will continue to make wedding celebrations fascinating and joyful.


  1. Hello where is the first picture take. I'm looking for a venue like that for my wedding next year. Thank you

  2. Hi JO.
    I actually got that photo from a really great website that I linked below:
    If you're in the LA area, there are a lot great rooftop spaces in downtown LA that might fit perfectly. You might want to also check out some of the hotels in Hollywood as well as Santa Monica and the areas on the westside.
    Best of luck!

  3. Thanks for replying, unfortunately I'm in SF :(